It’s the beginning of a brand-new year; and so, time to press the ‘reshuffle’ button, indulge in retrospection, set new goals and look forward.
2017 lifts the curtain to a tech-fueled society with a modern appetite for image and content consumption, which puts out a call for divergent ways of engaging audiences. Visual content is key, and leading companies are well aware of this. Many renowned brands are choosing CGI as travelling companion during this year. We encourage you to get on board! Here are some of the reasons why:
1. Raise of UX Product Customization
As consumption becomes experiential, products will be started by the company but finished by consumers. CGI lets customers’ imagination run free to virtually give shape to their own creations. Leading companies such as Porsche and Nike make use of online configurators to enable individuals to customize textures, colors and other details to make products one-of-a-kind. CGI allows new ways for companies to interact with their customers.
2. Real-time Product Immersion
The search for exact reproduction of reality turns into the pursue of imagery in which the real and the virtual blend together. CGI enables the audience to dive into immersive virtual experiences.
Through the use of Real-time rendering tools and emerging web standards such as WebGL, companies can now present their products in a more interactive and captivating manner. The HTC Vive headset is a good example of it.
Example of Real-time rendering | HTC Vibe Via Sketchfab
3. Selling ideas before they exist
Thanks to CGI, companies are also able to communicate ideas at a hyper-realistic level, even before they exist! These can serve as a tool for engaging with their audiences, building excitement and receiving validation and feedback.
One recent example is how SpaceX has introduced its vision for its Interplanetary Transport System, allowing the public grasp the concept while gaining a deeper understanding.
Vision of Interplanetary Transport System | Via SpaceX