Year: 2016 - 2017

Partner: Massachusetts Institute of Technology

Creative Direction: Alexander Main

Head Visualizer: Esben Oxholm

Expertise: Design / 3D Rendering / Animation

Industry: Transportation

MIT HYPERLOOP - A vision for future transport


The MIT Hyperloop is a project developed by a team of PhD students from Massachusetts Institute of Technology. This 1/6th scale prototype was successfully tested during SpaceX's Hyperloop Pod Competition in Hawthorne, CA, 2017, winning plenty of awards.

Main & Partners worked in close collaboration with MIT's engineers to help them visualize and better communicate their design to the masses.


“The more complex a design becomes, the more important is it to communicate it simply.”

— Alexander Main


Our studio developed a series of visuals assets, which helped illustrate the highly technical and complex Hyperloop design in a simpler and more exciting way.

These included updating their technical drawings, creating exploded views, 3D animations and cover-shots. 


Following our project delivery, we had the unique opportunity to attend the Hyperloop competition event at SpaceX's HQ, 2017.

Our studio couldn't be prouder of MIT's university team for pushing the boundaries of future travel technology. Read our article here.


Want to know more about our work with MIT's Hyperloop Project?


Alexander Main - Founder and Creative Director

+45 6574 1366



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